SEO Marketing

How can you improve your seo marketing results? The first thing when developing any marketing campaign is to consider what your outcome or goals are. What do you hope to accomplish for your business? Work to quantify the answer to the former question. Once you have developed an initial marketing plan sketch, it is time to put your plan into motion.

Here are some concepts to consider to improve the overall outcome from your seo marketing plan:

Search Engine Marketing Plan

Create More Content – Content is key when working to marketing your business online. Many business owners begin to feel overwhelmed with creating original content. Busy schedules, lack of formal writing training and lack of direction can seem overwhelming. There is good news! You can create your own content, you can outsource content writing to another individual or  firm, and you can even repurpose current content that has already been created for your business, such as manuals, marketing materials and product descriptions. Content from all of these sources can be incorporated into your website’s pages, articles, blogs, ebooks and more, each of which will help your business’s bottom line revenue results.

Don’t be Afraid to Be Personal – Many content pieces are written in such a way that they feel sterile, and impersonal. While you may not want to be truly ‘personal’ with the manner and tone of your content, you do want to have personality coming through your writing. Article marketing and blog marketing are great forums for your personality and expertise to come through. Allowing your readers to get to know you and your business will work to establish credibility, a crucial component for building a loyal clientele.

Narrow your Search – While many businesses focus on national search results, many would be surprised to note that they would experience greater results by focusing on their local search engines. Most people today turn to the Internet for their local search needs over print phone books. Therefore, it is important to optimize your content for local searches, incorporating the city, area or geographical region into your keyword phrase mix.

Be Personal – All too often, businesses optimize their content for search engines rather than the readers. While this many prove somewhat effective in gaining additional website traffic, conversion results may suffer. Once a reader lands on your website, if the content is not appealing or readable, they are likely to bounce off the page in search of other companies. Remember; write for people.

Use Links – One great way to leverage seo marketing techniques is to incorporate links within your content. These links can be used to link your internal pages to one another, effectively keeping readers on your site past completing a single page of content. The longer a website visitor stays to browse on your site, the more likely they are to either complete a purchase or offer their contact information which can be used in later marketing campaigns.

When seo techniques are used correctly, your business will be able to gain additional online visibility, leading to increased clicks and increased sales.